Monday, June 05, 2006

The Renault Tiger

Renault will be running a special livery on their cars for the British GP this weekend - it features .. a tiger. [ Renault to run 'Tiger' livery in Britain]
Now, I really cant make any sense of having a tiger on your racing car. Unless you are Takuma Sato or Yuji Ide, and devour other cars with consummate ease. But trust the PR people to make sense of anything. Everything is "in tune with the company's spirit" , or "shares the fundamental values and the desire to win". So, what did the Renault F1 team say about the tiger ?


The powerful eyes of the tiger are displayed on the front and rear wings, while on the sidepods, the animal is portrayed crouched, ready to pounce. Alert to its constantly-changing surroundings, instinctively using attack as the best form of defence, the tiger is the perfect motif to symbolise the Renault F1 Team's challenge at this weekend's British Grand Prix.


Ooh.. even the tiger would be laughing.

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